Privacy policy
Last updated: October 20, 2026
This Privacy Policy describes how JURA Naturheilmittel GmbH (the "Site", "we", "us", or "our") collects, uses, and shares personal data when you visit hildegard.de (the "Site"), use our services, make a purchase there, or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Data
To provide the Services, we collect as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, to provide or improve the Services, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Data Do We Collect?
The type of personal data we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email address.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions, and other information used for account security.
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Shopping information including items you view, add to your cart, save to your account (such as loyalty points, reviews, referrals, or gift cards), or purchases.
- Saved loyalty points/product reviews/referrals/gift cards
- Customer support information including the information you include in your communications with us, for example when you send a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested in order to fulfill our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.
How We Use Your Personal Data
- Providing products and services. We use your personal data to provide you with the Services and to fulfill our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionality related to your account. We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services you may wish to use. In such cases, Shopify processes your data in accordance with its Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal data for marketing and advertising purposes, such as sending marketing and promotional communications by email, SMS, or post, and showing you advertisements for products or services. This may include using your personal data to better tailor the Services and advertising on our Site and other sites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Art. 6, para. 1 (f) GDPR.
- Security and fraud prevention. We use your personal data to detect, investigate, or take action against possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly advise you not to share your username, password, or other access credentials with any third party. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our Site for you and other customers pursuant to Art. 6, para. 1 (f) GDPR.
- Communicating with you and service improvement. We use your personal data to provide you with customer support and to improve our Services. This is in our legitimate interest in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you, pursuant to Art. 6, para. 1 (f) GDPR.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies we use in connection with powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to operate and improve our Site and Services (including to remember your actions and preferences), to conduct analytics and better understand user interaction with the Services (in our legitimate interest in administering, improving, and optimizing the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.
How We Share Personal Data
In certain circumstances, we may share your personal data with third parties for the purpose of fulfilling our contract, for legitimate purposes, and for other reasons subject to this Privacy Policy. These circumstances may include:
- with vendors or other third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
- with business and marketing partners to provide you with services and to advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
- When you direct, request, or otherwise provide your consent to share certain information with third parties, such as to ship products to you or through your use of social media widgets or login integrations, with your consent.
- with our affiliates or otherwise within our corporate group, in our legitimate interest to operate a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose: the following categories of personal data and sensitive personal data about users for the purposes set out above under "How We Collect and Use Your Personal Data" and "How We Share Personal Data":
| Category | Categories of Recipients |
|---|---|
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We do not use or disclose sensitive personal data without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal data for the purpose of engaging in advertising and marketing activities as follows.
Third-Party Websites and Links
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect any personal data about children. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details set out below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal data of individuals under 16 years of age.
Security and Retention of Your Data
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal data depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute and may apply only in certain circumstances. In some cases, we may decline your request as permitted by applicable law.
- Right to Access/Know: You may have the right to request access to personal data that we hold about you, including details relating to how we use and share your information.
- Right to Deletion: You may have the right to request that we delete personal data we maintain about you.
- Right to Correct: You may have the right to request that we correct inaccurate personal data we maintain about you.
- Right to Portability: You may have the right to receive a copy of the personal data we hold about you and, in certain circumstances and with certain exceptions, to request that we transfer it to a third party.
- Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have the right to direct us not to "sell" or "share" your personal data or to opt out of the processing of your personal data for purposes considered "targeted advertising" under applicable privacy laws. Please note that if you visit our Site with the "Global Privacy Control" opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the browser and device you are using to visit the Site.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of your personal data.
- Withdrawal of Consent: Where we rely on consent to process your personal data, you may have the right to withdraw that consent.
- Right to Appeal: If we decline to take action on your request, you may have the right to appeal our decision. You may do so by replying directly to our denial.
- Managing Communication Preferences: We may send you promotional emails and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized it to act on your behalf, and we may need to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or by lodging a complaint with your local data protection authority. For the European Economic Area (EEA), you can find a list of the relevant data protection supervisory authorities here.
International Users
Please note that we may transfer, store, and process your personal data outside the country you live in. Your personal data is also processed by staff and third-party service providers and partners in these countries.
If we transfer your personal data out of Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us or email us at bestellung@hildegard.de or contact us at Jura Naturheilmittel GmbH, Nestgasse 2, 78464 Konstanz, Germany.
For the purposes of applicable data protection laws and unless otherwise expressly stated, we are the controller of your personal data.
